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Item # 20321
  • Formulated to “break the bond” between hair and the protein of dirt
  • Effectively removes dirt, grime, urine, feces and dust
  • Restores natural tones and brightens light colored manes and tails
  • Naturally safe and contains no bleaches or dyes
  • Can be left in for sustained action or rinsed out
  • 32 oz.
  • Made in the USA
full description
Item Availability Quantity Price
not available

Specifically formulated to “break the bond” between hair and the protein of dirt, grime, urine, feces, dust, etc. that discolors hair, manes, tails, and equine feathers. Its natural brightening and cleaning is due to proteolytic action and optical brighteners. WOW!® may be rinsed out or left in for sustained action. Specifically formulated for turn yellowed tails, manes and feather back to their natural color! Its also made to restore the natural color of light-colored manes and tails on Palominos, Pintos ect. WOW! also keeps the white on horses of any breed White!

Product Benefits:
• Not a bleach
• Not a dye
• Naturally safe
• Clean & fresh smelling
• Easy to use
• No purple mess!
• Sustained enzyme action
• White on!


For Manes and Tails:

  • Apply liberally
  • Spray on and brush in for a sustained action
  • For stubborn stains on tails, spray on and wrap overnight to keep moist


For Body:

  • Brush loose dirt/and or rinse horse off
  • Spray difficult green spots with WOW!
  • Rub in with a towel and leave in


For socks and feathers:

  • Spray on
  • Brush in or rub in with cloth, and leave in for sustained action
  • After washing socks and feathers, apply and leave in





by PowerReviews

(based on 7 reviews)

Ratings Distribution

  • 5 Stars



  • 4 Stars



  • 3 Stars



  • 2 Stars



  • 1 Stars




of respondents would recommend this to a friend.

Reviewed by 7 customers

Displaying reviews 1-5

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By Gammy at HA

from Canton, MS

Verified Buyer


  • Great Smell
  • Only Product Of Its Kind


  • Dries Hair Out
  • Harsh
  • Repeated Use

Best Uses

  • Use Weekly

Comments about WOW®:

I have used this product since September of 2012 in the mane and tail of my silver dapple miniature mare as she has a very stained tail from urine and red clay dirt. I wash the tail and mane weekly with whitener shampoo and then spray in WOW and braid it into a tail wrap that I made of PUL fabric (the waterproof yet breathable fabric now being used for cloth baby diapers). Her tail looks much better, but it will take awhile for all of the badly stained tail to grow off. This is occurring gradually and hopefully, one day will be flaxen/ white again.

The product does dry the hair out and it feels brittle. If I use a leave in conditioner, the hair is too silky and the tail wrap falls out. The tail wrap also stays in better if it is put in while the tail is still very wet. When I am showing and getting ready for the show, I spend extra time and effort conditioning the hair as conditioning weekly seems to be counterproductive.

  • Hair Type:
  • Straight Hair

Lasts to the next rinse off

By Wulf

from Fresno,Ca

About Me Minimalist

Verified Buyer


  • Adds Shine
  • Gentle
  • Great Smell


    Best Uses

      Comments about WOW®:

      Sprayed on and leaves a nice shine. After rinsing off after the next ride, the hair is still shiny and bright. Effect lasted after a couple rinse offs.

      • Hair Type:
      • Straight Hair

      Great whitening product!

      By Anne

      from Macon, NC

      Verified Buyer

      Comments about WOW®:

      I moved my grey horse to North Carolina where he promptly turned red from the clay - i found that this is the only thing that works to return his coat to the right color!


      This buyer is less than wowed...

      By RachelKM

      from Beavercreek, OR

      Verified Reviewer


      • Easy to apply


      • Doesn't Work

      Best Uses

        Comments about WOW®:

        I had high hopes for this product that were soon dashed. It is, bar none, the least effective green spot remover I've ever used. I followed instructions to the letter and achieved nothing except a damp coat. Kept trying until I'd used the whole bottle (which didn't take long). This product makes green spots somewhat lighter green and doesn't even begin to affect yellow spots. You could get the same results with plain old water.
        We have thin-coated APHA show horses, so if it doesn't work on them, it certainly won't work on heavier-coated horses, leg feathers, tails, etc. Don't waste your money!


        Not effective

        By Mitymuffin

        from Laurel MS

        Verified Buyer

        Comments about WOW®:

        This did not work as effectively as Cowboy Magic Green Spot remover in getting off those dreaded manure stains.

        Displaying reviews 1-5

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