One Wash. Show-Bright Results.
Ultra Enhanced Brightening Shampoo lifts yellow stains, conditions the coat, and leaves horses ring-ready - with no bleach.
What Riders Are Saying
""I switched from my regular barn shampoo to this for my cremello and the difference after the first wash was immediately visible. He literally glowed. I told every person at the barn about it.""
""I was looking for something affordable that actually worked on my gray's coat. This is it. At $12.99 I'm not rationing it or saving it for shows — I just use it every wash and he always looks great.""
""My lesson barn has two white horses. We go through a lot of shampoo. This brightening formula at this price is perfect — the horses look clean AND bright, and we're not spending a fortune on shampoo.""
Show Day Stress Starts at the Wash Rack
Whitening Shampoos That Don't Actually Brighten Are Just Expensive Soap
- ✗Yellow tail and mane won't lift with regular shampoo
- ✗Purple shampoos leave bluish residue on coat
- ✗Bleach products risk damaging conditioning work
- ✗Premium whitening shampoos that seem overpriced for everyday barn use
Enhanced Optical Brighteners. Real Results.
Lifts Stains in One Wash
Enhanced optical brighteners work on yellow, green, and urine stains without harsh scrubbing.
Conditions While It Cleans
Built-in conditioners leave the coat soft and shiny - not stripped and dry like bleach alternatives.
Safe on All Coat Colors
Works on grays, palominos, bays, and dark coats. Safe for mane, tail, and body.
Works on Gray, White, Palomino & Pinto
Effective across all light coat colors — from bright white to dapple gray to cremello — not just one specific shade or coat type.
How We Stack Up
| Feature | Schneiders Ultra Enhanced Brightening Shampoo | Farnam White N Brite | Mane n Tail Whitener |
|---|---|---|---|
| Lifts yellow and green stains | ✅ | ⚠️ | ⚠️ |
| Conditions while it cleans | ✅ | ❌ | ⚠️ |
| No bleach color-safe | ✅ | ❌ | ✅ |
| Works in one wash | ✅ | ⚠️ | ❌ |
| Safe for mane tail and body | ✅ | ✅ | ✅ |
| Enhanced optical brighteners | ✅ | ⚠️ | ❌ |
| Show-ready results | ✅ | ⚠️ | ⚠️ |
| Gentle on sensitive skin | ✅ | ⚠️ | ⚠️ |
| Pleasant scent | ✅ | ⚠️ | ⚠️ |
| Trusted equestrian brand | ✅ | ✅ | ⚠️ |
What You Get
Better Brightness Starts with the Right Shampoo
Switch to Ultra® Enhanced Intense Brightening today and see the difference on your very next wash. Two sizes available starting at $12.99. In stock and ready to ship now.