New Look, Same Trusted Partner

You may have noticed that we’re sporting a new logo, new colors, and a new feel. We’re excited to finally reveal our new look, and we wanted to tell you all about it. But, first...

Meet our new logo!

Schneiders Logo

Why did we change?

We’ve come a long way since we were founded in 1948. As a company full of equestrians, we’ve learned a lot, expanded our product assortment, and have deeply connected with our customers. One of the biggest lessons we’ve learned throughout the years is that Horses define who we are™ and we wanted our new brand to celebrate that. So, what does that mean? Let us tell you…

Schneiders Girl and Horse

There is a unique emotional bond between horse
and rider that can’t be easily explained. We’re
equestrians, and our passion for this way of life
defines everything we do: the clothes we wear,
the friends we have, how we spend our
time, and the place we call home.
Horses Define Who We Are

At Schneiders, we understand that bond,
and we’ve built our company around
helping the horse community care for
our equine partners.

We’re obsessed with horse blankets that
fit and equipment that simplifies your
stable. We support you whether you
ride trails, compete nationally or
something in between.

Because horses define who we are too.

Who’s we? It’s all of us.
Riders. And Schneiders. Since 1948.

Horses Define Who We Are

Celebrate This New Chapter With Us

Whether you’ve known us for a while or are meeting us today for the first time, we’ve changed a lot, but we’re still the same horse-loving team working hard to provide exceptional quality products, deep knowledge, and expert support to our customers.

Our rebrand is more than a new logo and colors, it’s our way of showing the world that we not only love and know horses, but they define everything we do. We invite you to come celebrate this new chapter with us. Celebrate your love for this sport, celebrate your love for your horse, and celebrate how horses define you. Our team, and their horses, will be celebrating with you.

Horses connection with owners

Share with us how Horses define who you are by tagging us and using the hashtag #Horsesdefinewhoweare in your pictures and videos.